Optimizing A/B Testing
It is often said that "less is more", but when it comes to Online Marketing & Advertising Research, "the more the better".That said, doing both quantitative and qualitative should be only done with...
View ArticleThe one-two punch, a customer-oriented K.O.
"If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints".- Jakob NielsenOver the past years, we have seen...
View ArticleThink Differently
Yesterday we made a post on designing for the users and some basic usability and user experience notions to remind our readers about the importance of user-oriented design and development.Today, with...
View ArticleLet's ask, but don't forget to listen!
User feedback is probably one of the most critical, effective and efficient methods for optimizing market research, marketing, and advertising.Most companies are pretty good at acknowledging, and...
View ArticleThe End of Market Research?
Remember when IBM dominated the computing market in such a way that the Justice department filed an antitrust suit? The suit lasted for 13 years, from 1969-1982. That was the time when IT departments...
View ArticleApple Products Are Not Intuitive
It may seem counter intuitive, but they are not. What they are is "coherent" and the rules and proceses used to interact with them are consistent throughout; so even if you have to "learn" a new...
View ArticleYes, make me think! (but only once...)
Despite years of investment in time and money by usability professionals in improving the user experience of their companies and clients, there are very few companies that delight and retain customers...
View ArticleUnmoderated vs Moderated Usability & User Experience Testing
One of the issues that comes up time and again when planning user testing (whether usability testing, user experience testing, online in-depth interviews (IDIs) for qualitative research, etc), is...
View ArticleMobile App Usability Testing with Remote Users
Mobile is hot. So is user experience, usability and customer experience. Whereas many websites designers, developers and product managers believe thay have a good control of the usability and user...
View ArticleInteractive Channel Ecosystem: Implications for User Experience Cohesion
"Seduce me by allowing me to learn something new; Empower me by ensuring a coherent application thereof."Every CMO, Product-Brand Manager and Advertising Executive knows we are in the midst of a...
View ArticleShould I record test participants in Mobile or Website Usability Tests?
A key consideration when planning remote usability tests with participants in their homes or offices is whether to record only the screen and device interactions, or in addition the participant...
View ArticleHow to Conduct Usability and User Tests on Mobile Devices
For many years Agencies, Product Managers, Marketers, Usability professionals and Web Development firms have been able to quickly and inexpensively user test their prototypes and production sites by...
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